Tag Archives: Twitter marketing

The Twitter Influence War: Paddy Power Vs. Bet365

A few weeks ago we looked at Paddy Power and how they rule the social media landscape but the question is which famous bookmaker does a better job in social media? Based on engagement, determined by brand mentions, in the past month, Paddy Power blows Bet365 away. Paddy Power does a tremendous job interacting with their user base on multiple […]

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Social TV and Gaming in 2012

  Social Reality TV: The Game is changing Social Media’s presence on TV is clearly growing as more TV shows adopt social media as part of their core marketing strategy for awareness and engagement. They are starting to embed it wholly into their communications strategy from production to broadcast to viewership and advertising.   Shows […]

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Land-based, online, social? Whats your Twitter strategy?

    Using Twitter as a marketing tool > from a gaming perspective   For many brands who sign up to Twitter …the next step is ‘what am I going to use this for? When you have always used email marketing as your main communication channel with customers it can be difficult to adjust to […]

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