Tag Archives: facebook marketing

Facebook cuts out the middle man – no more Facebook Credits

  Facebook announced this month that they are doing away with Facebook Credits and transitioning to local currency. As well doing away with their currency they are also allowing businesses and app developers to offer subscription billing instead of just one-time payments. ‘By supporting pricing in local currency, we hope to simplify the purchase experience, […]

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IGT acquire Double Down for $500 million

  IGT head into social gaming territory with their acquisition of Double Down DoubleDown™ Casino was launched in April 2010 and has since grown to be the largest virtual casino in the world and is rated as one of the top social media games by Facebook.  With 4.7 million monthly active users and an expanding portfolio […]

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Facebook – the next stop for real-money gamblers?

Facebook is considering opening up the Facebook Platform to online gambling in the UK, according to a new rumor. This is to supposedly be an exchange of real money, not Facebook Credits. Facebook already offers a virtual currency option known as Facebook Credits, which is used extensively in Facebook apps like social games, but the […]

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Blue Ocean Strategy – Trying to compete in a highly saturated market..leave them behind in 2012!

  Blue Ocean Strategy and Gaming Organisations “There is no such thing as a permanently great company, nor a permanently great industry. But there are permanently great strategic moves.” One of the most interesting modules I took in University was Strategic Management which solely focussed around the concept of Blue Ocean Strategy (Kim & Mauborgne) […]

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Surprisingly uncreative Brands Part 2: Levi’s

 …stretch your imagination across social channels! Last week we looked at Toy Story or was it Toy Boring…can’t remember 😉 This week I’ve taken a look at long-standing brand Levi’s, who currently have nearly 10 million Facebook fans. One fact to put this in perspective is that out of the 9.3 million fans that Levi’s […]

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