Mobile gambling set to boom – are you ready?


Casinos, Lotteries & Betting 2012-2017 report predicts mobile will move from a retentive to acquisitive channel


Global annual wager via mobile handsets and Tablets will rise to $100bn by 2017, from less than $20bn last year, according to a report from Juniper Research. That surge will be helped along by a rise in social gambling activity, along with the introduction of intrastate casino and lottery services in the US.

Mobile betting at sportsbooks alone will rise to $45 billion by 2017, making it the largest component of the gaming boom on smartphone and tablet devices.

William Hill Casino Mobile and fellow and fellow operators such as Ladbrokes and Paddy Power have seen a 40% increase in online sportsbook customers placing wagers from a mobile device, according to the report. Mobile bets now account for 20% of all bets placed on the three sites, suggesting it is rising but that there is still room for growth.

Improved Mobile Platforms

All Slots Mobile has led the recent rush by online gambling operators to improve their mobile offerings, by launching its long-talked about HTML5 platform for Apple iOS devices. The move brings 11 of its most popular mobile slots and video poker titles to the iPhone, iPad and iPod Touch.

Bet365 Mobile and William Hill Mobile have also been busy updating their mobile platforms in the knowledge that this is a booming section of their operations. Both of them offer sports betting to mobile customers, and around a dozen mobile-friendly casino games through their websites and apps.

According to the report, while sports currently accounts for the largest share of mobile gaming, over the next five years it will be overtaken by casino gaming. Mobile will move from its role primarily as a retentive tool, Juniper says, to become an acquisitive channel.

“Social gaming companies such as Zynga are seeking to move from play-for-fun casino games into real money gambling, while pureplay mobile casinos including Probability have begun to integrate with the Facebook mobile platform," says report author Dr Windsor Holden. "In this way, consumers will be able to use their social networks to register for casino games, substantially increasing both the reach and engagement of such services.”


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