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Facebook: The conversion funnel

  Facebook Poker: A big funnel for conversion A company such as Caesars Entertainment Casino Group, which bought social game maker Playtika last year for $90 million, could draw new players into the fold by recruiting players for its free-to-play games on Facebook. Most of these will never spend a dime in the casino games. […]

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Who’s talking about Facebook? The answer: Everyone

  Everyone is talking about how gambling and Facebook are set to come together in a big way. The smart players in this game have already started making their move into this space. We’ve seen companies such as IGT’s purchase of Double Down Interactive and Caesar’s purchase of Playtika. This has left those companies, that […]

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Emerging Social Gaming Markets: Brazil

  Emerging Markets Part 2- Brazil! As talked about last week – Brazil has boomed from 13M up to 30M social network users over the past year, an increase that can’t be ignored if you are involved in the social space. With an adoption rate as such and an 11% rise in the number of […]

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Emerging Social Gaming Markets: The FACTS

Over the past 18 months advances in technology have seen many countries outside of the US and Western Europe experience huge growth in their levels of engagement on social networks. For example, Brazil has gone from 13M to 30M social network users in the past year, whilst Turkey has seen a 534% increase in social […]

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2012 – Social betting…have you thought about the opportunities?

  With one of the biggest sporting events to ever come to the UK  is set to launch in a year where consumers are becoming more bet savvy and trends continue to lean in favour of peer-to-peer, social and novelty bets. In just 24 weeks an estimated audience of one billion will be tuning in […]

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IGT acquire Double Down for $500 million

  IGT head into social gaming territory with their acquisition of Double Down DoubleDown™ Casino was launched in April 2010 and has since grown to be the largest virtual casino in the world and is rated as one of the top social media games by Facebook.  With 4.7 million monthly active users and an expanding portfolio […]

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Zynga look set to dominate with new Zynga Bingo on Facebook

    Zynga have revealed that their latest addition to the Zynga Casino Franchise, Zynga Bingo is going live next Thursday to a small group of beta testers before being rolled out to the masses of social gamers eager to try out their latest Zynga toy.  Zynga seem to be taking advantage of the growing […]

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Social TV and Gaming in 2012

  Social Reality TV: The Game is changing Social Media’s presence on TV is clearly growing as more TV shows adopt social media as part of their core marketing strategy for awareness and engagement. They are starting to embed it wholly into their communications strategy from production to broadcast to viewership and advertising.   Shows […]

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Facebook – the next stop for real-money gamblers?

Facebook is considering opening up the Facebook Platform to online gambling in the UK, according to a new rumor. This is to supposedly be an exchange of real money, not Facebook Credits. Facebook already offers a virtual currency option known as Facebook Credits, which is used extensively in Facebook apps like social games, but the […]

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Land-based, online, social? Whats your Twitter strategy?

    Using Twitter as a marketing tool > from a gaming perspective   For many brands who sign up to Twitter …the next step is ‘what am I going to use this for? When you have always used email marketing as your main communication channel with customers it can be difficult to adjust to […]

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