Archive › Social Channels

Can Social Media ever work in Harmony with Education?

With social media now booming and playing an even more integrated part in our society, it only makes sense that other industries would want to utilise the success. Most industries have already started integrating social media into their strategies for instance the retail industry selling virtual stock in virtual games to engage customers ('A Brand […]

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Facebook’s Native app Adverts Hit The Mark

Facebook currently offer different forms of advertising including the usual brand promotions and sponsored adverts; however their latest type of advert, ‘Native App Advertising’, has had some positive responses. Native app advertising is explained by Facebook as ‘Mobile Ads for Apps’ and is designed to aid mobile app developers expand their business. Native app advertising […]

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Media on the Move / Bite Sized Media

Twitter launched new micro-video sharing service- Vine, on the 24th January. It allows users to embed a 6 second video in their tweets. This continues Twitter’s ‘bite size’ approach to social media, as unlike Facebook it also has a 140 character limit per post.  The first video posted on vine was by Twitter’s boss, Dick […]

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Keeping Track on YouTube

YouTube is many different things to many different people. To some it is a research tool to source short clips of information, to other users it’s a source of educational footage- ‘how to’ or demonstration  videos; however to the majority of its users, YouTube is a source of entertainment much greater than the T.V as […]

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The Twitter Influence War: Paddy Power Vs. Bet365

A few weeks ago we looked at Paddy Power and how they rule the social media landscape but the question is which famous bookmaker does a better job in social media? Based on engagement, determined by brand mentions, in the past month, Paddy Power blows Bet365 away. Paddy Power does a tremendous job interacting with their user base on multiple […]

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Make Instagram work for your brand

  With over 80 million users on Instagram, it is currently the hottest and most talked about social media forum. We all know that Instagram was sold to Facebook for a ton of money, but the app’s success has benefited many more companies than just Instagram and Facebook.  For businesses that want to use Instagram as a […]

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9 secrets to Pinterest Marketing

  When looking at branding, new sites such as Pinterest & Instagram have provided a huge opportunity for brands to improve their image by evoking feelings and linking them in with their brand and product. To make your Pinterest boards successful from a business sense you need to find a balance of brand image and […]

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Localising Social Media Content

    Attitudes & Events Back in February and March we talked about the different areas that were experiencing a boom in social gaming. If you’ve had a look at these markets, witnessed the opportunities for yourself and are thinking of taking the next step then read on… Key things to remember; –          Digital consumers […]

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Facebook cuts out the middle man – no more Facebook Credits

  Facebook announced this month that they are doing away with Facebook Credits and transitioning to local currency. As well doing away with their currency they are also allowing businesses and app developers to offer subscription billing instead of just one-time payments. ‘By supporting pricing in local currency, we hope to simplify the purchase experience, […]

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Google+ Social Gaming Failure

  Worries about Google + as a social gaming platform Although Google+ has the potential to be the next big social platform it has struggled to make any headway on other channels, in fact a lot of consumers are still unsure of how to use Google+ to their advantage. They haven’t made their USP clear […]

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