We’ve all seen the LinkedIn icon, over 250 million of us have set up an account, and even 40% of users have paid to upgrade to premium; so why is it that so many of us are failing to harvest the full potential of the professional social networking site? One of the most common mistakes […]
Marissa Mayer, a former Google employee, was appointed Yahoo’s 3rd chief executive last July. Her goals for the company were to increase its market share and to compete more with their main rival – Google. In an interview last October, she told Marketing Week that “Our top priority is a focused, coherent mobile strategy…it is […]
The British Broadcasting Corporation was initially founded in 1922 and since then it has managed to reign over our T.Vs and simultaneously become quintessentially British. Millions of other companies have developed, succeeded and gone bankrupt or shut down in this time, so why has the BBC been so successful? The BBC has adapted to the […]
Time to transfer your online knowledge – offline! While the past 5 years have seen offline retailers focus their efforts on transferring the in-store experience to their web presence, perhaps now it is time to reverse the procedure. With digital technologies advancing as such a rapid rate there have been many new and very […]
This is a really interesting presentation that outlines how Paddy Power have managed to get ahead in Social Media.
With one of the biggest sporting events to ever come to the UK is set to launch in a year where consumers are becoming more bet savvy and trends continue to lean in favour of peer-to-peer, social and novelty bets. In just 24 weeks an estimated audience of one billion will be tuning in […]
Ferrero Rocher Ferrero Ferrero Ferrero – it’s disappointing to see you in Part 3 of ‘Uncreative brands on Facebook’ especially as Christmas is round the corner and your product has got to be one of the most popular ‘I didn’t know what to buy you’ kind of gifts! Firstly, why isn't this app you […]