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Facebook’s Magic Influence on WhatsApp after February’s Acquisition

Facebook’s acquisition of WhatsApp Messenger on February 17th was its biggest acquisition to date, worth a total of $19 billion (£11.4 billion).

Some of Facebook’s other major acquisitions include:

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The Advancement in Advertising Technology

The number of people using social networking sites has risen dramatically from 8% of the population in 2005, to 72% in May 2013! With more and more people spending an increasing amount of their time on these sites, it’s no wonder that companies are taking advantage of it. The infographic below depicts just how much […]

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Google Analytics – ‘Not Provided’

A day we all feared would come eventually came. SEO experts from around the globe had been dreading and anticipating this turn of events, some saying that it was “inevitable”. Nearly 2 years ago now, Google started to encrypt some of its signed-in search data and that’s when it all began. The ‘not provided’ virus […]

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Google Glass

Google Glass was first released to developers in February 2013, and is scheduled to become available to consumers in early 2014. Google Glass is a wearable computer which has an optical head mounted display (OHMD), developed by Google and being manufactured by Foxconn. Google Glass displays information in a smartphone-like hands-free format that can interact […]

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Yahoo! goes shopping – First Tumblr, maybe Hula and perhaps Daily Motion!

Marissa Mayer, a former Google employee, was appointed Yahoo’s 3rd chief executive last July. Her goals for the company were to increase its market share and to compete more with their main rival – Google.  In an interview last October, she told Marketing Week that “Our top priority is a focused, coherent mobile strategy…it is […]

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A Brand in 2 Worlds

Marketing used to be simple- the exchanging of goods with the occasional bit of bartering thrown in for good measure. Brands would compete against each other to gain the loyalty and purchases from the customers. However due to the development of our postmodern society these boundaries have become blurred, and some strong brands are now […]

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Unleashing Playhem Poker

  Playhem – is it the answer to making real money from poker based on social game mechanisms? www.insidepokerbusiness.co.uk When it comes to the current state of the poker industry, there are few analysts who have been as vocal as InsidePoker Business columnist Kim Lund. For months, Lund has been railing about the 'de- gamification' […]

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Bwin.Party Billion Dollar Facebook Venture

Bwin.party is the next giant to take the leap into the social gaming sphere, paying $23m to buy gaming contracts and engineering resources from two social gaming companies and plans to invest another $27m over the next two years. CEO Jim Ryan and Norbert Teufelberger say that the group “are focused on building a meaningful […]

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Emerging Social Gaming Markets: The FACTS

Over the past 18 months advances in technology have seen many countries outside of the US and Western Europe experience huge growth in their levels of engagement on social networks. For example, Brazil has gone from 13M to 30M social network users in the past year, whilst Turkey has seen a 534% increase in social […]

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Facebook – the next stop for real-money gamblers?

Facebook is considering opening up the Facebook Platform to online gambling in the UK, according to a new rumor. This is to supposedly be an exchange of real money, not Facebook Credits. Facebook already offers a virtual currency option known as Facebook Credits, which is used extensively in Facebook apps like social games, but the […]

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