The British Broadcasting Corporation was initially founded in 1922 and since then it has managed to reign over our T.Vs and simultaneously become quintessentially British. Millions of other companies have developed, succeeded and gone bankrupt or shut down in this time, so why has the BBC been so successful?
The BBC has adapted to the ever changing needs of its customers- keeping at the forefront of the technological developments. For example in 1996, the BBC was the first station to broadcast colour television. Furthermore, in 1997 the BBC sold their transmitters and transmission services for £244 million, in order to fund their development of digital T.V. Perhaps the most dominant development the BBC has made in our generation so far is the introduction of BBC iPlayer.
BBC iPlayer was launched in the summer of 2007, and due to more technological developments, is now available to watch directly off your T.V. The success of this feature has led to the development, and now release of a sister service called BBC iPlayer Radio.
The new service allows users to access the live and archived content of all of its 57 different radio stations to their computers, mobiles and tablets globally. The BBC has recognised the need for customisation and so this new service allows users to personalise it. For example you can set programme reminders, download specific podcasts and share favourite clips on most forms of social media. Some of these features- for instance the programme reminders are only available with an iPhone app, however a more android friendly version is due to be released in 2013.
A spokesperson for the BBC has said “In the coming months this will be further developed, as more access to content direct from DJs and presenters creates a two-way conversation between audience and studio.” The BBC’s aim is to develop radio stations into a fully multimedia brand, where users will be able to watch, share, contribute, listen and engage with the BBC